23-34 94th St. Grocery Corp., et al. v. New York City Board of Health, et al.

Federal Preemption of Mandatory Point-of-Sale Anti-Tobacco Messages

NCLC's Position

NCLC urged the Second Circuit to hold that New York City’s graphic warning ordinance, requiring retailers to display anti-tobacco messages, is preempted by the Federal Cigarette Labeling and Advertising Act. In its brief, NCLC argued that the U.S. Supreme Court has effectively abandoned the so-called "presumption against preemption," a legal doctrine occasionally employed in order to improperly find that state and local laws are not preempted, despite express language from Congress to the contrary. NCLC's brief warned that allowing localities to second-guess Congress would needlessly subject regional and national retailers to a patchwork quilt of regulations. The case is also an important test of Free Speech limitations on the ability of the government to compelretailers to disseminate the government’s messages about consumer goods. 

Case Outcome

This case has not yet been decided.

Procedural History

Amicus brief filed 7/15/11.

Case Documents